About Us
For over three decades, Alan Oskouian has been creating, sourcing, and helping families find fine jewelry in Orange County. What began with a passion for exceptional diamonds and craftsmanship has grown into a small, family-owned jewelry business built on something even more important: lasting relationships with our clients.
Alan brings years of experience, a deep understanding of diamonds and gemstones, and a genuine love for the art of jewelry design. Through direct sourcing and trusted relationships within the industry, we are able to offer carefully selected diamonds and fine jewelry while maintaining the personal attention you simply don’t get from a large chain.
But for us, jewelry has never been only about the piece itself.
A diamond engagement ring can mark the beginning of a family. A wedding band can represent decades together. A pendant can become an heirloom, passed from one generation to the next. We believe the experience of choosing or creating that piece should be just as meaningful.
A Personal Experience, Every Time
As a small family jewelry business, we take the time to get to know our clients, understand what they are looking for, and guide them through the process without pressure. Many of our clients have been with us for years, returning for anniversaries, special occasions, new milestones, and custom creations—and often bringing their own family and friends.
That trust means everything to us.
Our team is led by our exceptional store manager, Nasrin Anderson, whose warmth, knowledge, and genuine care for every client are a big part of what makes our showroom feel different. Alongside Alan and our dedicated team, Nasrin makes sure every person who walks through our doors feels welcomed, listened to, and cared for.
From Inspiration to Something Truly Yours
Our showroom in Irvine offers a thoughtfully curated selection of diamonds, lab diamonds, engagement rings, wedding bands, bracelets, pendants, earrings, colored gemstones, and men's jewelry.
And if you don't find exactly what you're looking for, that's where our custom jewelry expertise comes in.
Bring us a photograph, a sketch, an idea—or simply tell us what you have in mind. We can help bring that vision to life, from the initial design and detailed rendering through the creation of the finished piece. Whether you're creating an engagement ring, redesigning a family heirloom, or imagining something completely new, we believe the best jewelry is the jewelry that feels uniquely yours.
A Relationship That Lasts Beyond the Purchase
We are proud of the jewelry we create and the diamonds we source, but we are even more proud of the relationships we've built over the years.
Our goal is simple: to be the jeweler you trust today, and the one you come back to for years to come.
We invite you to visit our Irvine showroom, meet our family and team, and experience the difference of working with a jeweler who truly takes the time to know you.
